Introducing the up!, the stylish city car that delivers everything you could ask for in one neat package. Powerful performance, intelligent connectivity and exceptional build quality combine with exciting trim levels and the opportunity to customise it to your personal style. For a real visual highlight, why not specify the roof and exterior mirrors with a different colour? With more standard equipment, new technologies and a choice of equipment packages to suit your individual needs, it’s back for the new decade, better than ever. Meet the small car with huge personality.

Everything about the up! is designed to stand out. Standard highlights such as the distinctive radiator grille, new badging and LED daytime running lights give real road presence, while optional details such as the colour-contrasting roof and exterior mirrors are simply breathtaking.

Explore the features

Get to know the up! standard features before you choose your preferred trim.

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Front row comfort

Climb into the front seats with fully integrated headrests and you’ll immediately feel the quality of the interior.

Pack more in

The surprisingly roomy boot will easily fit a baby buggy or a large suitcase. The rear seats can be folded and there’s also an extra luggage compartment if you need to pack extra.

Perfect whatever the weather

Whether you’re driving through the snow or in the height of summer, get the perfect temperature at the touch of a button. Optional Climatronic air conditioning allows you to control the temperature to within half a degree, while an integrated allergen filter keeps things fresh.

Take your pick

You can choose from a variety of bold alloys for your new up! Take a look and find your perfect style.

Plug into your destination

Climb in, connect your phone to the maps + more dock and with the free app your device will become your navigation system. Your directions, playlists and contacts are all made instantly accessible and the USB connector ensures your phone stays fully charged.

All your favourites

The up!’s ‘composition phone’ radio with aux-in jack, SD card slot and telephone and USB interfaces allows you to quickly and easily scan the airwaves. Additionally you can sync up your phone and listen to your own playlists. Regardless of what you listen to, it’ll sound great through the crystal-clear loudspeakers.

Drive smart

Download the We Connect Go app, hook up the DataPlug and get instant access to all the most important information. Via your phone, We Connect Go gives you 24/7 access to service partners and breakdownassistance. It also displays your fuel gauge and analyses your driving style to help you perform better on the road.


​UP! Beats

Pump up the volume

​Six loudspeakers, an 8-channel digital amplifier and a beast of a subwoofer in the spare wheel well. The up! beats is your 300-watt show on the road. The ‘beats’ style package with ambient lighting and a leather multifunction steering wheel means you’ll look and sound the part. 

UP! Black Edition

Your style, your rules

The Black Edition comes with 16” ‘La Boca Black’ wheels, for extra presence and a ‘Black Cube’ dash pad inside.

UP! R-Line

Plenty of attitude

The sporty R-Line gives you leaner running gear, a lowered body for extra control and damping for comfort. The styling every bit as impressive as the performance with tinted side and rear windows alongside 16-inch alloy wheels. If you prefer, there is also the option of 17-inch ‘polygon black’ alloys.


Small but mighty

Thanks to the GTI engine sitting proudly underneath the bonnet, your urban drives are about to get a lot more fun.

Up! GTi Offer