Simply Unmissable
Škoda Auto now uses these vehicles across its wide range of activities, offering free coffee wherever they appear. The Elroq Coffee Car became one of the highlights of this year’s Tour de France, accompanied by Czech influencer Michal Kamermeier, known as Majk na cestách (Majk on the Road). Throughout the event, he served more than 15,000 cups of coffee to fans.
“It was an amazing experience. People noticed us everywhere – the striking graphics immediately set us apart from the other Elroq and Enyaq cars in the caravan. And once they learned we were serving free coffee, the interest was tremendous,” says Majk. According to him, fans rated the quality of the coffee very highly. “One Italian fan especially surprised me. He came to us saying he hadn’t had a good coffee in two weeks. We were a bit nervous about preparing his espresso, but he appreciated it, thanked us, and told us it was the best coffee he’d had in a long time. Coming from an Italian, I think that’s quite a compliment,” the influencer and traveller recalls.
In addition to Milan Design Week and the Tour de France, Škoda’s mobile cafés have also appeared at other occasions: at the Salon Rétromobile exhibition in Paris, the Metronome Festival in Prague, and during the Mountain Bike World Championships held in Switzerland in September. Škoda Auto also uses them at its own presentations, including the unveiling of the new student-built Škoda L&K 130 and the press drives of the new Elroq and Enyaq models.
Together, the two Coffee Cars have already ground more than 500 kilograms of coffee this year, with the total expected to reach around one tonne.