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UK retail customers, excludes Contract Hire, 18+. Order by 31/03/2026, delivered by 30/06/2026. Subject to availability.
The CUPRA Ayr Drive Event is a limited-time retail event offering UK customers an extra £1,000 off selected new CUPRA models, on top of existing finance offers. The event applies to retail customers only (excluding contract hire) and is available through participating CUPRA retailers.
The CUPRA Drive Event runs until 31 March 2026. Vehicles must be ordered by 31 March 2026 and delivered by 30 June 2026. All offers are subject to availability and may be withdrawn or amended at any time.
The event includes selected new CUPRA models available at CUPRA Ayr, including:
Model availability may vary depending on stock levels at our Ayr retailer.
During the Drive Event, eligible retail customers receive an additional £1,000 saving (including VAT) off the on-the-road price of selected new CUPRA models. This saving is applied in addition to any existing manufacturer finance contributions.
Yes. Customers in Ayr, Ayrshire and surrounding areas can access the CUPRA Drive Event through CUPRA Ayr. Our team can explain eligibility, stock availability and current finance examples.
Yes. The £1,000 Drive Event saving can be combined with selected Solutions Personal Contract Plan (PCP) offers, including 0% APR on certain models or deposit contributions at 6.9% APR Representative (subject to status and terms).
Selected CUPRA Born V1, V2 and V3 models may qualify for the £1,500 UK Government Electric Car Grant (Band 2), provided eligibility criteria are met. The grant is applied automatically to qualifying vehicles and cannot be claimed retrospectively.
Yes. The CUPRA Born and CUPRA Tavascan are included in the Drive Event. Selected electric models may also qualify for additional charging incentives, such as a £99 Ohme home charger installation or a £500 CUPRA charging voucher (terms apply).
The Drive Event is open to UK retail customers aged 18 or over. The offer excludes contract hire agreements and is subject to finance approval where applicable.
To secure the Drive Event offer, customers must place an order before 31 March 2026 and take delivery by 30 June 2026. We recommend booking a test drive or speaking to our CUPRA Ayr team as availability may be limited.
The CUPRA Drive Event is a manufacturer-supported promotional event designed to offer additional savings for a fixed period. The defined order and delivery dates ensure customers qualify within the official campaign window.
*UK Retail customers only, excludes contract hire. 18+. Order between 01 February 2026 and 31 March 2026, delivered by 30 June 2026. £1,000 saving (inc. VAT) from OTR price. Subject to availability.
2With Solutions PCP. 18s+. Subject to status. Ordered by 31 March 2026 from participating Retailers. Maximum deposit of 40% applies to CUPRA Born and CUPRA Tavascan 0% APR offer. Indemnities may be required. Subject to changes in vehicle or equipment prices. May be varied or withdrawn at any time. Freepost SEAT Financial Services.
3CUPRA e-Care Essentials Plan covers first two years servicing limited to 1 x inspection service, 1 x Brake fluid change and 1 x Pollen filter replacement. Excludes Petrol and PHEV vehicles. Servicing must be carried out at a CUPRA Authorised Repairer, in line with the requirements of the service schedule. Additional work, including wear and tear, is excluded. Freepost SEAT Financial Services.
4CUPRA Care Plan covers first 2 consecutive services with 1 Pollen filter replacement. Excludes electric vehicles. Servicing must be carried out at a CUPRA Authorised Repairer, in line with the requirements of the service schedule. Additional work, including wear and tear, is excluded. Freepost SEAT Financial Services.
†Offer open to retail customers in UK, aged 18+. Receive either: a 7kW Ohme Home Pro home EV charger (tethered) with an upfront customer payment of £99, or a 7kW ePod home EV charger (untethered) with an upfront customer payment of £99, or a CUPRA Charging voucher with £500 credit. Retail customers who order a new CUPRA Born or CUPRA Tavascan vehicle between 16th December 2025 and 31st March 2026, collect their vehicle by 30 June 2026 and installation to take place by 30 September 2026. Incentive must be requested at the point of purchase & cannot be claimed retrospectively. Full T&Cs here.
§The Electric Car Grant is a UK Government grant to promote the purchase of certain new electric vehicles. The grant is not exclusive to Volkswagen Group United Kingdom Limited. Selected CUPRA Born models are eligible for this Grant within Band 2, meaning eligible customers purchasing a qualifying vehicle will receive £1,500 off the purchase price. The grant is available when purchasing CUPRA Born V1, V2 or V3 models where the purchase price of the vehicle paid by the customer is below £42,000. The purchase price is defined by the UK Government/OZEV as RRP (incl VAT) plus options, plus VED and minus any cash discounts a Retailer or CUPRA UK may wish to offer. Please speak to your local CUPRA Retailer to clarify the purchase price and subsequent eligibility for your chosen configuration. Grant excludes CUPRA Born VZ models. New cars only. The £1,500 will be automatically deducted from the purchase price for your vehicle on the retail invoice. Any discount or offer will be applied before application of the grant. Your authorised CUPRA retailer will submit the details of your order in order to claim the grant funding. The grant is subject to full T&Cs and eligibility requirements and may be replaced, withdrawn or amended by the UK Government at any time. Cannot be claimed retrospectively against previous orders. No cash alternative. UK only (excludes Channel Islands and Isle of Man). Vehicle must be registered in the UK and customer must pay UK VAT on purchase. Vehicle eligibility and grant figure correct as at 10/25.
